You’re a Balanced Biz Bestie!
Congratulations, you can benefit from the “best of both worlds” approach. A blended approach of building out your solo channels + collaborating with like-minded humans is perfect for you (and this is the approach I took as well)! Here’s your visibility playbook → A 50/50 interview and solo podcast or YouTube channel. → Creating powerful social media content AND doing lives or collab posts on IG with those who have a similar audience.
Actionable Steps Designed For You as a Balaned Biz Bestie…
Long Form Content
Implement a long form content strategy that includes a blended approach of interviews and solo episodes. By doing so, you can build your authority while also gaining more visibility for your channel. It is important to vet your guests and ensure their values align with yours. Start by curating a list of potential interviewees whose expertise complements your content. Don't solely focus on people with large audiences, instead prioritize those who will add the most value for your audience.
Collaboration
Start promoting your channel and collaborating with others. Explore options such as sending out emails, creating assets for promotion, and adding collaborators on Instagram. It's important to maintain your personal brand while collaborating and to understand your audience. Collaborations can help increase visibility, especially when using social media to lead your audience to other resources. Make sure that your content provides value to your audience, regardless of whether they take the next step or not. Lastly, ensure there is alignment between your marketing channels and the collaborations you engage in within your business.
Reframe Your Mindset
Reframe your mindset around collaboration and focus on giving value to others. Make a list of people to pitch collaboration ideas and be open to cross-promotion and co-creation of content to expand your reach. It’s time to start thinking outside the box and explore collaborations beyond social media such as joint projects, events and webinars—any of these opportunities will be great for growing your audience.