You’re an All-in Relationship Builder!
“If you want to go fast, go alone. If you want to go far, go together” is your motto! While you absolutely want to build a brand + name in your own right (it’s not a skip you can step), what feels extra good to you is doing it by collaborating with other like-minded humans. Your best strategy? Lean into collaboration to build your brand. Here are some ideas to get you started: offer value to others by guesting on podcasts, submitting guest articles, offering to add value with an Instagram story takeover or collab post for publications in your niche, doing Instagram lives with other educators/coaches that you have a similar ideal audience to.
Actionable Steps Designed For You as an All in Relationship Builder
Get Clear + Prep
Create a list of topics or bite sized trainings that can add value to someone else's audience. This will help in preparing for pitching and collaboration opportunities. It is important to customize the topics based on the audience of the person you're collaborating with. By preparing a list of ideas or topics, it becomes easier for potential collaborators to determine if you can add value to their audience.
Start Pitching Yourself
Get comfortable pitching yourself by identifying relevant podcasts, Youtube channels that do collabs or influencers in your niche and offering your expertise as a guest. Start by listening to a few episodes to understand what the podcast is about and who they serve. Don't be afraid to reach out to smaller podcasts and don't take it personally if you don't get a response. You can also submit guest articles to publications aligned with your brand, explore opportunities for PR through websites like HARO (Help A Reporter Out), and consider collaborating with publications or influencers in your field for Instagram story takeovers or collaborative posts.
Get Creative + Think Long Term
Think outside the box when it comes to collaboration and explore different ways to collaborate with others in your niche or adjacent niches — this will help spread your zone of genius across multiple platforms. Having your own channels is a great way to make connections and receive invitations to other people's platforms.